Overview
Image search featured launched by Flipkart for its mobile apps seem to be the latest abuzz in the eCommerce industry. This newly launched feature will surely give the giant eCommerce portal an edge over its rivals. Specially designed for its fashion category, the image search feature helps customers to find the products visually similar to the image with ease.
So, if you saw a lady in an amazing dress at that party, or simply can’t get over that blue lace gown that went out of stock, or loved the designer dress worn by a star in your favorite movie, with Flipkart’s image search feature, you can now easily bag in your favorite dress, accessories handbags, and other fashion stuff by just taking a image of the product and simply uploading it over flip kart to launch your search. The search function will then find the product with the same style, pattern or color.
As per a company statement, the image search feature was developed specially for the flipkart mobile app, which gives access to 75% of the users.
Since the fashion choice of consumers depends a lot on what they see, flipkart’s move to launch the image search button will give them freedom to search for what they really want. So, now you won’t have to go through a lot of unwanted search results to find your product. With image search options you can just have the right product with just a single click.
Final Thoughts
This restored article explains the main considerations behind Image Search, the Next Big Thing in Ecommerce. Review the recommendations against current business goals, user needs, and technology before applying them.