When the time is short and an image is everything you can use, logos are the quick visual clue to convey what the essence of the brand is. It easily fits the saying, “nobody reads anymore”, which is somewhere true.
Logo, a symbol, emblem, or a sign that is used to convey a succinct message about a brand. A business is always recognized by its logo. If you hear the name, Pepsi, iPhone or iPad, then the logo of Pepsi and Apple immediately come in the mind. Logos are designed in graphic form and are designed so that the brand can easily be recognized by the audience.
While finalizing the design of the logo, ask yourself, what your brand stands for. If you are not sure about the answer, then you can also take help from the existing customers. No one knows about the business better than the customers.
It all depends on the product and services you are offering. The competitive advantage may be authentic old-world craftsmanship, reach, intelligence, speed, attention to detail, coolness, power, good health, elegance, innovation, and other characteristics. The one that you decide should be important to you as well as your customer and prospects. Apart from reflecting what the company stands for, the logo should also reflect the target audience.
After deciding what you wanted to convey through the logo, it is time to make sure that it follow the basic principles of logo designing. Here they are:
1. Simplicity is the key to success
Simplicity always attracts customers and the logos that are simple and clean, gives a sense of “you” to the audience. Less is always more and one of the best examples of simple logo is:
Simplicity at its verge!
2. It should give a feeling if freshness
Never go for a me-too logo. It is advisable to have a look at the patterns followed by other competitors, but do not mimic them completely. If we talk about the telecom industry, then the logo with technology, globes, swooshes, and electronics are very common. Therefore, come with something different. For example, the logo of Samsung, a lot different from typical electronics companies’ logo and still looks fresh:
Isn’t it much better than the typical electronic industry logos!
3. It should be modern as well as timeless
Every company wants the logo to look modern, but it doesn’t mean that it should look boring after 5 years. Modern means that the logo should be stylish and relevant to the times along with the necessary details.
The best example of a modern yet timeless logo design is Burger King:
Isn’t it modern yet timeless!
4. Make it well balanced and proportional
The best logos are those that are designed keeping in mind the symmetry and principles of proportions. You might have seen the logos that look so damn correct, pleasing, and have balanced aesthetic quality. People cannot take their eyes away from it. The best example of a perfectly balanced logo is Apple, see the logo:
Isn’t eye soothing!
5. Make Sure all the graphic pieces work together
In a logo, there can be more than two graphics merged together or lockup to create a unique design, if not, then they should. The graphics should be locked up so that they enhance and complement one another and look linear and clear. It is advised to not choose the graphics that are complex and are not complementary. The best logo example for this is Pepsi, see the logo:
Isn’t the graphics complementing each other!
6. It should be versatile
It is not possible to create a different logo for the website, stationary, notepads, and other. The logo should be designed in a way that it can be used everywhere. Here are just a few placements of a logo:
• On baseball, football, t-shirts, coffee mugs, and other
• On pencils, water bottles, key chains, and pens
• On banners that can be placed vertically as well as horizontally
• On a white as well as black background or in a the form of a black and white picture
• Alongside other company logos, like those for specific products and services
The takeaway
Logos should never be taken for granted as a right logo has the power to make a company big even it has only one employee and is new in the market. While designing a logo, you must understand that it conveys the values and brands message to the customers.
By following the above-mentioned brand principles, you can easily create a strong foundation of your business. Although the logo can never explain each and everything about the company, but have the power to say something distinct that your target will naturally respond to.
Building a solid brand identity is pivotal to success in business today. Lay the right foundation with a professional, brandable logo.